Calligram Business

Calligram BusinessCalligram Business is a complete cross-media advertising system (display and classified ads).

Calligram Business deals with all constraints that are inherent to the selling of advertising space for the press, the radio, the television and the web: it is a cross-media system. It allows to elaborate, whatever the media, a simple or very complex pricing policy, based on surface or sold quantities, modulated by agreements and discounts.

Calligram Business enables a publisher or a multimedia house to efficiently manage the combinations between media of different natures.

Calligram Business was conceived to optimize ad selling, especially classified ads. From the concept of Create Once Publish Many, Calligram Business allows the diffusion of the ad whatever the media.

Calligram Business covers whole of the order entry functions:

  • Order entry and/or booking for all types of ads;
  • Quotations, Customer proofs;
  • Invoicing;
  • Availability of information for the production systems;
  • Interface with financial and management accounting.

The efficiency of Calligram Business application servers enables our customers to adapt the front and back office applications according to their different businesses or to the specialization of their organizations. This is done while always keeping a unique commercial and production reference base.

Main features

Selling, booking:

  • Order entry of cross media ads;
  • Booking, availability of space;
  • Classified ads order entry (lineage ads, legal ads, obituaries);
  • Payments entry & follow-up.

Customers management:

  • Advertisers, agencies, space brokers, group of advertisers;
  • Individual customers.

Commercial management:

  • Multi-company organizations;
  • Management of the commercial structure;
  • Pricing;
  • Contracts;
  • Media;
  • Invoicing;
  • Payments;
  • Statistics.

Production:

  • Generation of XML flows for third party production systems.

Case Study

vignette_ccOuestFrance   In 1992, PRECOM, subsidiary of the OUEST FRANCE group...  
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Key benefits

  • Cross-media system
  • Specialized HMI (radio and TV comercial, Web applications for classified ads, job opportunities, legal ads, ...)
  • Create Once, Publish Many