Bayard Publicité (France)

Bayard Publicité, the advertising agency of Bayard Press group, has just acquired the X-Media solutions Calligram Business and Calligram Pagination. In a first step, these two solutions will be used for the production of the classified ads for “La Croix” daily paper, and 2 weeklies : “Notre Temps” and “Le Pèlerin”. In the future, the software developed by X-Media should enable the production of advertising for the whole Bayard Press group (more that 150 publications).
The Bayard Presse group has been created in 1873 and is present in most European countries, in America and Asia. Its catalogue boasts 143 periodicals as well as 4,800 titles published. It is the 5th biggest French press group.

plus_ximediaPress release